Excerpt from a Facebook conference call with media and what Zuckerberg had to say.
CEO Mark Zuckerberg used the conference call with analysts to impress upon the business community how serious it is about changing the News Feed experience in ways that aim to improve people's well-being and society overall…... “Going forward, Facebook expects its premium video service Watch, as well as its Stories format, to grow in importance as less time is spent on the classic News Feed.” This comment by Facebook CEO makes use of video in marketing on Social Media pretty much essential.
Why Should Business use Video ?
These days, the success of your online or offline business depends on so many factors at the same time:
Quality of traffic to your website,
social recognition and interaction on social networks,
the Mobile Presence your business has, and on many other factors - and that is a hard fact.
You could be claiming to have the greatest business, product or service. You could even be giving the right impression via social media and even via mobile marketing, but...
... If you don't use Video Advertising for your Business, you can't connect with a great deal of customers actually looking for you!
People watch videos all the time, so it just makes good sense to get your business in on the non-stop action by using Videos for your business
Do you realize how volcanically hot Video Advertising is getting at this exact moment?
100 Million Internet users watch online videos each day
90% of online shoppers said they find video helpful in making buying decisions
50% of executives watch business-related videos on YouTube
65% of those executives visit the marketer’s website after viewing a video
64% of website visitors are more likely to buy a product on an online retail site after watching a video
59% of senior executives would rather watch a video than read text
An Average User Spends 16 Minutes 49 Seconds Watching Online Video Ads Every Month
Real estate listings with videos receive 403% more inquiries than those without video
Including video in an introductory email reduced the number of unsubscribes by 75%
Including video in an introductory email increased the click-through rate by 96%
We don’t have a choice!
Facebook suggestions for video ads is a length of 15-30 seconds. Same applies to Instagram, ads and stories videos.
The question isn’t whether we should use Video for marketing; the question is how well can we do it?
Video samples below show videos that are structured for video ads and Instagram stories. However, due to our attention span being reduced to 5-8 seconds, (impress me or I got away), almost any video posted to Social Networks should be short and with a good call to action.
If you are marketing your products or services to; Email, Blogs, Facebook, Instagram, LinkedIn, Twitter or even YouTube, you can’t go wrong with short videos.
For additional information on how we can help you with videos for ads or short Instagram/Stories, or how you can use video in your business and drive visitors to your website, call or text me at 855-326-9202
Sincerely, Jeff Stark
QRM Video Marketing
Why use video
You may be wondering why the videos on this page are all square.
We are all used to the traditional rectagon size of videos as the ones we watch on YouTube or other video sites.
Well, things change.
Ever since Facebook got interested in videos a couple of years ago, after seeing the success and the earning potential in selling video ads, and after it bought Instagram, square video became popular.
Square easily fits in the Facebook and Instagram video players and are easy to consume.
The sample videos on this page illustrate a typical, around 30 second video length used on Facebook and Instagram.
They are fast paced, interesting, captivating and usually watched 100%.
One thing to remember is that we love to watch videos but hate to see the same videos over and over.
So, if a business is going to be successful marketing on Social Media sites, it must present new fresh content continuously. That is what will bring back the consumer and make the campaigns a success.
We offer single videos as the ones here, all customized to businesses needs, as well as monthly subscription packs.
Starting at $149 per video.